Air Canada on Thursday unveiled its new corporate image, which includes newly-designed employee uniforms and new colour scheme for its entire fleet.
The new paint palette for the planes aims to highlight the airline’s red maple leaf logo and Canadian heritage, while the new uniforms were designed by Canada’s very own Christopher Bates.
The Canadian flagship air carrier’s new image comes amid Canada’s 150th anniversary and as the airline tries to reposition itself as a top global flyer.
“Air Canada’s new livery signals a pivotal inflection point in our 80-year history,” said Benjamin Smith, president of Air Canada.
“On the occasion of Canada’s 150th anniversary year, with our new livery, new uniforms for our employees, the award-winning international cabin standard introduced with the launch of our Boeing 787 aircraft, and enhanced onboard offerings, the future Air Canada represents the strength of our nation and the future-looking spirit of our airline,” he added.
Air Canada’s fleet of 300 mainline and regional aircraft are being repainted in a bold black and white design that highlights its iconic red maple leaf encircled ensign, or “rondelle,” that returns to the tail of the flag carrier’s fleet after an absence of 24 years. Reflecting Canada’s vastness and contrasting seasons, with references to its wildlife and First Nations heritage, the new fleet livery was designed by international design firm Winkreative, headed by Canadian entrepreneur Tyler Brûlé. Following today’s events, the first three aircraft sporting this new livery will enter service immediately.
The Montreal-based company also said both Air Canada and Air Canada Rouge will continue its global strategic expansion and will launch new international services between Toronto-Mumbai, Toronto-Berlin, Toronto- Reykjavik, Montreal-Shanghai, Montreal-Algiers, Montreal-Marseille, Montreal- Reykjavik, Vancouver-Taipei, Vancouver-Nagoya, Vancouver-Frankfurt, and Vancouver-London Gatwick.
Air Canada will also receive its first Boeing 737 MAX aircraft at the end of 2017, marking the start of its narrow body fleet renewal program, to be followed in 2019 with the delivery of its first Bombardier C Series aircraft.