Online retail giant Amazon Inc. is reportedly developing a mobile application that would pay ordinary people, rather than courier companies, to deliver packages en route to other destinations, according to the Wall Street Journal.
Seattle-based Amazon would enlist brick-and-mortar retailers in urban areas to store the packages, likely renting space from them or paying a per-package fee, the Journal reported on Tuesday, citing people familiar with the matter.
The timing for this new service, dubbed internally as “On My Way”, cannot be confirmed, but the WSJ said the new feature could give Amazon more control over the shopping experience and help limit shipping costs.
Shipping costs at Amazon rose 31% in 2014, outpacing sales growth of 19.5%.
If the new concept charges ahead, Amazon’s unconventional delivery method similar to Uber’s business model will likely to make you and I its occasional part-time messengers.