The flashy announcement from Apple was anything but flashy. Normally an event that the top helm at Apple uses to impress the media and the world failed to do just that on Tuesday.
The two new iPhones — one features a 4.7-inch screen and the other boasts a 5.5-inch screen — were long expected before Tuesday’s announcement.
The new iPhone 6s are also not as big as Samsung’s latest flagship phones — 5.1 inches for the Galaxy S5 and 5.7 inches for the Note 4 — but they will probably be big enough to neutralize a key advantage Samsung and other Android manufacturers have had.
Apple said the screen resolution on the Plus version will be sharper than previous iPhones. Also, the longer battery life may make some diehard Apple fans happy, but Samsung had made a similar announcement last week with its rapid charge technology on its latest Galaxy Note smartphone.
In terms of Apple unveiling its first smartwatch, the Cupertino, California company simply made a prettier smartwatch than its competitions, such as Samsung and ASUS.
The late Steve Jobs would not have made that mistake. He would probably create a smartwatch that would replace your smartphone and not just making it an extension.
Tim Cook, Apple’s current CEO, once again failed to win the hearts of Apple loyalists and his investors. Shares of Apple finished Tuesday’s sessions slightly lower, just shy of US$98 per share.
All major Canadian carriers, such as Rogers, Telus and Bell, will start taking pre-orders beginning September 12. The iPhone 6 and 6 Plus will be available in the stores on September.
As for the Apple smartwatch, it won’t be available for purchase until early 2015.