Apple to unveil new Apple TV with gaming spin: report

Apple's big announcement is scheduled for September 9, 2015.

Apple’s big announcement is scheduled for September 9, 2015.

The New York Times reported that Apple Inc. is making gaming a key part of its Apple TV product. The plan will be announced at its much-anticipated event on Wednesday.

The Times article, which cited unnamed people briefed on Apple’s plans, said the new product is expected to have a starting price around $150, more power for better graphics, a new remote that could double as a controller and an app store for buying games.

The article said most game executives and analysts see little chance that Apple will be able to win over fans of high-end game consoles such as Microsoft Corp.’s Xbox One and Sony Corp.’s PlayStation 4.┬áBut Apple could instead go after the casual gamers who do not want a high-end console, according to the New York Times.

Apple representatives couldn’t be immediately contacted for comment.

On August 27, Apple invited journalists to an event on Wednesday where it is widely expected to unveil new iPhones and potentially a new version of its Apple TV set-top box.