Apple TV goes on sale, starts shipping next week

The new Apple TV comes with its own app store, faster processor and Siri remote.

The new Apple TV comes with its own app store, faster processor and Siri remote.

Apple CEO Tim Cook told the Wall Street Journal on Tuesday that that the new version of Apple TV will go on sale and start shipping next week.

The Cupertino, Calif.-based company will begin accepting orders for its new video box on Monday and the latest Apple TV will start being shipped out as early as the week’s end in the United States , according to the WSJ interview.

Cook also told the Journal that Apple currently has 15 million users on its streaming-music service, including 6.5 million paying subscribers.

(A quick breakdown: 6.5 million paying customers for Apple Music and 8.5 million customers on three-month trials.)

Apple unveiled its new music service, dubbed Apple Music, in June this year and offered every user a three-month trial period. After the trial, users pay $9.99 a month for individual subscriptions or $14.99 for families.

Cook said in the interview that he thinks the new Apple TV will further change the TV viewing experience, even though Apple hasn’t secured all the content deals necessary to match the offerings of cable and satellite providers.

The release date for the new Apple TV in Canada, however, was not confirmed by the time this article was published.