Apple Inc. on Wednesday unveiled its latest offering in mobile devices — debuting iPhone 6S and 6S Plus — as its latest iteration of its lucrative smartphone that offers 3D touch, a display technology that responds differently depending on how hard users press their screens.
The new iPhones, which will come in four metal finishes, will also come w
ith an improved, 12 megapixel camera. The Cupertino, Calif.-based company said the new iPhone will record 4K video.
Apple relies heavily on the sale of its flagship iPhones, which drove nearly two-thirds of the company’s revenue in the most recent quarter.
The product was most impressed in the Twittersphere, however, wasn’t the new iPhone.
Apple TV, which the company long called a ‘hobby’ gets its own app store and will work with Siri, Apple’s digital assistant. The new set-top box will include an app store and let developers create new software for Apple TV, including video games.
Absent from the new TV interface was any agreement for new content despite Apple’s efforts to negotiate deals with a wider array of TV networks to provide live or on-demand content.
Fewer celebrated the iPad, which some saw as too big and similar to Microsoft’s Surface tablet, and new iPhones, which are outwardly identical to the enlarged smartphones which made their debut about a year ago.
Apple’s shares ended Wednesday’s trading session down nearly 2% to close at US$110.15, while the two new phones will be available for purchase in Canada starting September 25.