BlackBerry CEO John Chen holding the new Passport
There’s finally a price for the new BlackBerry Passport. According to the Waterloo-based Canadian company, the new BB handset will be about $50 to $250 cheaper than the new iPhones.
The new Passport will be priced at $599 without a wireless carrier contract in the U.S., about $50 to $250 cheaper than various models of the iPhone 6 and Samsung’s Galaxy S5 currently on shelves.
The price is a strategic move that could give BlackBerry an advantage as it works to secure large orders of the device from corporate customers and plans to sell the phone at wireless stores. Canadian prices for the BlackBerry Passport haven’t been officially released.
The new BlackBerry handset has a square screen that measures 4.5 inches and a keyboard that’s similar to the most popular models. The wider screen fits 60 characters on each line, which is more than comparable devices and closer to reading a book.
Most details are being kept quiet until the official unveiling, which is expected to happen on Wednesday, during a multi-city media event in Toronto, Dubai and London.
The Passport marks the first entirely new BlackBerry device to hit shelves since chief executive John Chen joined the company nearly a year ago in an effort to turn around the struggling business.
BlackBerry is also scheduled to report its second-quarter financial results on Friday.
Meanwhile, Apple said it has sold more than 10 million units of the new iPhones, which marks a record for the company. Last year, it sold 9 million of iPhone 5C and 5S models after they had just been released.
— Canadian Press contributed to the story