A new day has come, according to those who must have the latest iPhone from Apple.
The newest iPhones — the 6s and 6s Plus models — hit the stores on Friday in Canada, with many Apple loyalists waiting in line ahead of the store hours in Toronto and Vancouver.
The new iPhones, which come in four metal finishes, are also fitted with an improved 12 megapixel camera. The Cupertino, Calif.-based company said the new iPhone can record up 4K video.
The new 6s phones will also feature 3D touch, a display technology based on a “Taptic Engine” that responds according to how hard users press their screens. But many reviewers have said the new features might not be compelling enough to persuade iPhone 6 users to upgrade.
Apple relies heavily on the sale of its flagship iPhones, which drove nearly two-thirds of the company’s revenue in the most recent quarter.
Analysts expect a record 12-to-13 million phones to fly off the shelves in the first weekend, up from more than 10 million last year when the hugely successful iPhone 6’s launch was delayed in China, the world’s biggest smartphone market.
Apple shares rose slightly in early session on Friday, as pre-orders have suggested sales were on pace to beat last year’s first-weekend performance.