Richard Branson’s new Virgin mission: Empowering a generation

Sir Richard Branson

Sir Richard Branson, right, unveils Virgin Mobile RE*Generation’s bold new focus

Doesn’t matter if you’re straight or gay, rich or poor, Sir Richard Branson said all young people should have a shot at achieving what they want to do professionally.

Last night at an exclusive Arkells concert in Toronto’s Little Italy near College and Clinton, Branson (who is the founder of Virgin Group) unveiled Virgin Mobile RE*Generation’s bold new focus: Helping at-risk and homeless youth develop skills they need to get and keep jobs.

Virgin Mobile RE*Generation is committed to helping 450 young Canadians find jobs in the next three years.

“Right now 225,000 Canadian youth are not in school and aren’t employed. Without the right skills or opportunities, youth could slip into the cycle of homelessness,” said Sir Richard Branson, Virgin Group Founder. “Virgin Mobile RE*Generation isn’t looking for a temporary fix, we need a long-term solution! Receiving skills-training and long-term employment opportunities will make a lasting impact to the lives of Canadian youth.”

For the first time ever, Virgin Mobile and Samsung Canada have announced that four phones from the Galaxy family of devices will help do some good. The Samsung Galaxy S3 and Samsung Galaxy S4, along with the upcoming Samsung Galaxy Alpha, will join the Samsung Galaxy S5 as part of the new RE*Generation Phone Family.

Starting Sept 9, a portion of sales for each of these phones purchased in Canada from Virgin Mobile will be donated to Virgin Mobile RE*Generation to help at-risk and homeless youth gain employment.

Click here for more information on how to donate.